WELCOME! MY NAME IS PETER SOOHOO. I’M A GRAPHIC DESIGNER WITH GREAT ENTHUSIASM AND PASSION FOR MY WORK.
ABOUT ME
Chinese, Greek, and Italian. Food connoisseur and home chef in training. Beginner world traveler. Marvel and Harry Potter enthusiast. Poster child for the Virgo community. Lover of laughter. Designer of Graphics.
I currently work as a full time as a Senior Graphic Designer at Marks, a global leader in packaging design and branding under the SGS & Co umbrella, I specialize in crafting innovative and eye-catching packaging designs for beauty products exclusively for CVS and their private brands. With Marks' unique approach—born from the fusion of boutique creative studios and a global design network—I get to experiment, gather diverse skill sets, and create disruptive designs that push the boundaries. I love translating brand identities into visually striking packaging that truly captures the essence of each product, driving meaningful impact across multiple channels. In my spare time you can find me trying to keep up with the latest hit TV shows, cooking, reading, playing video games, or doing freelance work creating branding and brand identity assets for new and existing companies.
*For my full resume, download below.
RESUME
WORK EXPERIENCE
Truststone Group (2022-2025)
SENIOR DESIGNER/ART DIRECTOR
Package Designer for Tech and Art Director for Beauty
Truststone Group is a growing consumer goods company that designs trend-forward products across beauty, tech, and lifestyle categories. With a focus on combining functionality and design, Truststone creates products that are made to stand out.
I was hired to build and lead the company’s first beauty division—starting from scratch to develop the brand identity, packaging architecture, and visual language. I create clean, elevated packaging that’s designed for scale, while supporting design across Truststone’s tech lineup (think LED mirrors, phone accessories, and more). I partner closely with marketing, product, and leadership to bring new ideas to life and am actively building the foundation for a full creative team, including workflows, brand guidelines, and design systems.
PAST EXPERIENCE
Marks. (2022-2025)
SENIOR DESIGNER
Package Designer for CVS Beauty & More
Enchanté Accessories (2017-2022)
SENIOR DESIGNER
Team Lead & Package Designer for Bath and Beauty Products
Seton Hall University (2017-2018)
ADJUCT PROFESSOR
Taught Intro to Graphic Design
Pearl Media (2013-2015)
GRAPHIC DESIGNER
Out-of-home & Experiential Advertising Agency